Expertise: writing of multilingual medical contents for mobile application . Context: launch of a general-public application aimed at SEP patients to propose innovative “Beyond the pill” services to patients and their relatives. Solutions: writing of more than 200 illustrated and mobile-adapted articles for the app’s launch and regular updates Process: ongoing business intelligence of the…
Expertise: Infographics creation and scientific content writing Context: provision of editorial content adapted and focused on natural medicines with the objective of turning readers into ambassadors. Natural referencing (SEO) optimization through personalized editorial contents. Solutions: articles writing and computer graphics design on food complements in accordance with graphics standards and customer’s regulatory requirements. Process: in-depth…
Expertise: community management and professional network creation. Context: biotechnology start-up eager to increase its fame and its visibility on social networks, especially on Twitter and LinkedIn. Solutions: “Company” page creation on Twitter and LinkedIn, community management and healthcare professionals network creation (rheumatologists). Process: business intelligence of the environment, topics proposal, editorial calendar elaboration, weekly posts’…
Expertise: writing of optimized institutional SEO contents, UX advice and ergonomics improvement. Context: update of the mylan.fr website content’s. Solutions: writing of updated institutional contents, optimized for SEO. Process: extended market intelligence of Mylan and its products, drafting and validation retroplanning. Client: Mylan Date: 2018 Service: Digital Strategy
Expertise: cosmetic ingredients composition description in several languages and writing of SEO optimized articles. Context: Provide a list of ingredients characteristics in cosmetic products on client’s websites. Solutions: a clear, objective and neutral description of ingredients in order to be as transparent as possible Process: research and market intelligence on 1200 ingredients, writing, validation. Client: L’Oréal…
Expertise: News and product sheets drafting aimed at healthcare professionals. Context: platform development providing reliable, scientific and medical content for healthcare professionals. Solutions: design of comprehensive and detailed product sheets, writing of reliable and relevant health news. Process: product and environment monitoring, documents analysis, plan elaboration, content writing, statutory validation. Client: MEDA / Mylan Connects…
Expertise: magazine’s graphic design, doctors and patients’ interview realization and writing, games design. Context: “ConTact” magazine’s update, aimed at ostomy patients. Solutions: magazine’s offer with a more modern design, attractive and interactive contents’ conception. Process: business intelligence of the environment, interviews’ realization, contents’ creation, layout, statutory validation. Client: ConvaTec Date: 2017 – 2020 Service: Brand…