Expertise: writing of multilingual medical contents for mobile application . Context: launch of a general-public application aimed at SEP patients to propose innovative « Beyond the pill » services to patients and their relatives. Solutions: writing of more than 200 illustrated and mobile-adapted articles for the app’s launch and regular updates Process: ongoing business intelligence of the…
Expertise: Infographics creation and scientific content writing Context: provision of editorial content adapted and focused on natural medicines with the objective of turning readers into ambassadors. Natural referencing (SEO) optimization through personalized editorial contents. Solutions: articles writing and computer graphics design on food complements in accordance with graphics standards and customer’s regulatory requirements. Process: in-depth…
Expertise: community management and professional network creation. Context: biotechnology start-up eager to increase its fame and its visibility on social networks, especially on Twitter and LinkedIn. Solutions: « Company » page creation on Twitter and LinkedIn, community management and healthcare professionals network creation (rheumatologists). Process: business intelligence of the environment, topics proposal, editorial calendar elaboration, weekly posts’…
Expertise: writing of optimized institutional SEO contents, UX advice and ergonomics improvement. Context: update of the mylan.fr website content’s. Solutions: writing of updated institutional contents, optimized for SEO. Process: extended market intelligence of Mylan and its products, drafting and validation retroplanning. Client: Mylan Date: 2018 Service: Digital Strategy
Expertise: cosmetic ingredients composition description in several languages and writing of SEO optimized articles. Context: Provide a list of ingredients characteristics in cosmetic products on client’s websites. Solutions: a clear, objective and neutral description of ingredients in order to be as transparent as possible Process: research and market intelligence on 1200 ingredients, writing, validation. Client: L’Oréal…
Expertise: News and product sheets drafting aimed at healthcare professionals. Context: platform development providing reliable, scientific and medical content for healthcare professionals. Solutions: design of comprehensive and detailed product sheets, writing of reliable and relevant health news. Process: product and environment monitoring, documents analysis, plan elaboration, content writing, statutory validation. Client: MEDA / Mylan Connects…
Expertise : rédaction de fiches produits et d’actualités à destination des professionnels de santé. Contexte : alimentation de la plateforme afin de fournir du contenu fiable, scientifique et médical aux professionnels de santé. Solutions : conception de fiches produits claires et complètes, rédaction d’actualités fiables et pertinentes. Process : veille produit et environnement, analyse des…
Expertise : rédaction d’ingrédients cosmétiques en plusieurs langues et rédactions d’articles optimisés SEO. Contexte : Mettre à disposition une liste des caractéristiques des ingrédients contenus dans les produits cosmétiques sur les sites web du client. Solutions : description des ingrédients de façon claire, objective et neutre afin d’être le plus transparent possible. Process : recherche…