October 10, 2018

Visual identity: Choosing the right colors

by admin in Marketing

Building a recognizable visual identity is an essential step in the implementation of a communication strategy. The relationship between your brand and your interlocutors is built through the perception they will have of your messages, logos, advertising campaigns, etc. So how do you choose the colors that match your company’s values? An impactful visual identity will differentiate you from your competitors but there are graphic standards to respect!


Infographic: Visual identity

You are wondering what colors to put in your graphic charter, your logo? Here is a small recap of colors and their meaning

Infographic: the right colors

Laure D.

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