December 9, 2019

Videos allow you to optimize your digital strategy!

by Alexana A. in Content

In recent years, with the increase in mobile phone use, videos have stood out from the crowd by possessing a unique viral potential.
A source of audience, interaction and commitment between brands and their customers, video has undeniable arguments for communicating on the web and reinforcing the impact of your digital strategy!

Video is the key to a communication and marketing plan. But to stand out from the crowd, it is necessary to propose and optimize original and visual content.

VIDEO, THE MOST POPULAR CONTENT ON THE WEB

The method of consumption of Internet users has evolved, we all in a hurry and prefers to watch a short and explanatory video rather than read a text. Video is therefore a content format that increases his chances of being seen by 94% compared to content without images or video! It is an attractive and strong communication medium in terms of images. So make sure you provide quality content to avoid any bad Buzz.

IT OPTIMIZES THE NATURAL REFERENCING OF THE SITE

When a page contains a video, it is 53 times more likely to appear on the first page of Google results! So, you need to do some preliminary work before importing your video on your site. Remember to find a precise, attractive, and suitable title, take care of the description of your video and, above all, do not forget the tags. Once these points have been mastered, your video will be an asset for your natural referencing and will bring visitors to your site.

INCREASES THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS

The presence of a video in a paid advertising campaign increases engagement by 22%! It is a powerful medium to convey a message, strengthen community engagement and improve the performance of your website.

You do not have the time or the technical knowledge in-house to produce a video? The Cherry team is at your disposal for your video creations, motion design and accompanies you in your digital strategy.

Alexana A.

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